Searching by the railroad

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Thankfully, because our focus from the outset has been on ethical SEO — doing the work to get the genuine, hard-won results — we stayed well away from the dodgy things that lots of others were doing to get links. Buying links, making pages just for links … these approaches are bad news. One supplier I knew back in those early days was creating an extra page on each of his clients’ websites and using these to link all the sites to each other. However, Google is quick to detect patterns and ultimately penalises those trying to cheat the system. Even reciprocal linking, the idea of ‘you link to me in exchange for me linking to you’, is frowned upon nowadays.

Links are a critical part of SEO — arguably even more important than keywords!

Sort out directory listings and appropriate social media profiles for inbound links that you have maximum control over.

Understand that some websites are stronger than others when it comes to domain authority. Google loves education and government websites.

Create content for other companies and websites to create inbound links on your own terms.

Soak up all the link juice you can — but don’t dilute it by going wild with too many links on your own pages.

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released October 1, 2019

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Latest Search Leeds, UK

Since 2014, Google has claimed that social media has no impact on its ranking algorithm. Matt Cutts, then the tech giant’s head of web spam, put out a video explaining its reasoning. Basically, it considered that the changeable nature of social media meant it was an unreliable source of signals. As such, it couldn’t be depended on for ongoing and accurate information. ... more

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